Here's what Illamasqua say:

If the eyes are the windows of the soul, our new Masquara in Raven (midnight black) reveals a heart of darkness with a new formula that lengthens, defines and dramatises lashes to extremes.
The happy union of our unique brush design and new smudge proof formula ensures lashes can last the whole night through.

I was sent this mascara to review a couple of weeks ago, and I have been using it everyday ever since. I mentioned before this post that I would only ever get drugstore mascaras, because they only last so long and there are some pretty good drugstore mascaras that can do exactly what the higher end mascaras can. When it comes to this particular mascara, I was wrong.

Let me tell you why I am particularly qualified to push this claim. I have sparse, stick-straight, stubborn lashes, that will not give the time of day to any mascara wand no matter what it claims to do. I have tried a couple of mascaras that I thought I liked, but that was all before I met this Masquara.



This mascara has given me the thickest, most voluminous lashes I have ever seen. Ever!! The formula really coats my lashes, is extremely buildable, and does not move! I am dead serious here - never have I ever had such lush, fat, thick lashes! I am a total convert! (Please note: I love thick, chunky lashes. If you're the type for fluttery soft, light lashes, maybe stay away from this product)

It does lengthen lashes as well, but its star quality is the fat-factor (yes, that is what I have decided to call it.). Surprisingly enough, it also manages to hold the curl in my lashes. I thought that it would weigh my lashes down, but it doesn't do that at all.

I love this mascara so much, but I do want to be impartial here. There are a couple of things about this mascara that might irk some people. The wand picks up a lot of product. And I mean a lot. How else would you be able to coat the lashes to that extreme, right? But this also means that your lashes can get clumpy, and a lot of the time, too much product transfers onto the lashes, so I have to be really careful when I remove the brush from the bottle, to check and see if too much product has come out on the brush.

The other thing I have trouble with with this mascara is the fact that the wand doesn't thin out very much. Having eyes as small as I do, a conical wand is something I prize highly in a mascara, because this helps me reach the lashes in the inner corners of my eyes, and my lower lashes. The wand on this mascara is huge, so I find that I stab myself in the eye a lot :/

I still think everyone should run out and get this mascara though. Seriously. It is life-changing.

Illamasqua's Masquara retails for AUD 40 at Illamaqua counters.

This product was provided for review and consideration in accordance with this site's Disclosure Policy.